“Accountability” and “character” are two words found in most college football articles, usually in reference to how student athletes are lacking in these key areas. An honest assessment would, however, shine the light of truth where it is most needed – on college coaches. These are the men who sit down over dinner with a family and mirror the values of each household, promising to take care of their son.
It is all deception. Their talking points change at every stop. Empty words and mottos are used to get commitment. They look men and women in the eye and shake their hands, proclaiming to protect the family’s most valued resource – their child. When the question of financial compensation is raised, it is drowned own by the convenience of college athletics, but with the same tongue they justify lateral coaching moves with being part of the business.
I personally am sick of the hypocrisy that exists with coaches claiming to place such an emphasis on accountability and character. If a coach leaves a school for another job, he should have to sit out for one year, just as student athletes do. The move by Lane Kiffin from Tennessee to USC after one year should be the final straw. He preached team to the kids, but when an opportunity knocked, he told them he had to go because it was his dream job.
If a top quarterback goes to the NFL, would this same excuse fly for a quarter back whose dream was always to play at USC? I would answer no because the commitment by students is expected to be upheld, while coaches are able to break their word with no real consequences.
Even the solution to one of these mercenary coaches lacks integrity after a school is left at the altar. The first suggestions of a new one does the same thing to a smaller school, as we have seen the names of Tommy Tuberville and David Cutcliffe all over the media being suggested as the new hire at Tennessee.
The system is clearly broken, and if something is not done, we will see what the NCAA fears most – players speaking with agents more frequently, and cracking the whole façade of the purity of college athletics.